
From One Belief toA Group of Purpose
Founded in 2015 in Hyderabad, Work The Magic has grown from a single conviction into a company that delivers premium spaces today while building sustainable solutions for tomorrow.
OurBeginning
In 2015, Work The Magic opened its doors in Hyderabad with a simple belief — that the spaces where people live, work, and gather should inspire them. What began as a small interior design studio quickly grew into something more.
Every project taught us something. Every client relationship deepened our understanding. And gradually, we realised that we were not just designing rooms — we were shaping how people experience their lives.
Why WeExist
We exist because we believe businesses should improve people's lives — not just generate revenue. Every interior we design, every project we deliver, every sustainable solution we develop is measured against a single question: does this create lasting value?
Over the years, we have seen how thoughtful design transforms not just spaces but the people who inhabit them — their moods, their productivity, their sense of belonging. That impact is why we do what we do.
What WeBelieve
We believe in craftsmanship — that attention to detail is the difference between ordinary and exceptional. We believe in sustainability — that building responsibly today is the only way to ensure a liveable tomorrow. We believe in integrity — that transparent relationships and dependable delivery earn trust that no marketing campaign can buy.
And we believe in long-term thinking — that the best businesses are not the fastest-growing but the ones built to last, creating compounding value for decades.
Where We'reGoing
We are strong in our current business — premium interior design and construction. We are transparent about our next step — launching Work The Magic Eco to develop sustainable solutions for floral waste recycling, organic waste management, and circular economy initiatives.
And we are thoughtful about our long-term vision — exploring advanced manufacturing and precision engineering as part of a multi-decade roadmap. We do not pretend to be something we are not. We present exactly who we are: a company growing deliberately, with integrity, toward a future we earn step by step.
Foundation
Work The Magic established in Hyderabad with a focus on premium interior design and construction services.
Expansion into Interiors
Expanded operations to commercial and hospitality sectors. Built a reputation for quality craftsmanship and dependable delivery.
Growth & Consolidation
Team expanded to 50+. Delivered landmark projects across residential and commercial segments. Strengthened client relationships and operational excellence.
Launch of Eco Solutions
Work The Magic Eco launched to develop sustainable solutions — floral waste recycling, organic waste management, eco-products, and circular economy initiatives.
Engineering Vision
A long-term ambition to explore advanced manufacturing, precision engineering, and industrial innovation — built on the foundation established today.
The People BehindThe Purpose
A leadership team united by the conviction that business can improve people's lives.

Vijay Chandra
Founder & Group Chairman
15+ years
Visionary leader who founded Work The Magic in 2015 and drives the company's strategic direction.

Naveen Kumar
Group Chief Operating Officer
18+ years
Overseeing operations with meticulous attention to execution excellence, quality standards, and team development.
Mallika AVSN
Head of Corporate Communications
Experienced Professional
Leading stakeholder engagement, brand voice, and community relations across the company.
Nelson Gadey
Head of Business Development
12+ years
Driving strategic partnerships, market expansion, and growth strategy.
Bhaskar Palanati
Head of Projects & Delivery
12+ years
Managing project execution across Interiors with rigorous quality standards and client satisfaction.